Abstrakt ideas

We’re a growing digital product development company, crafting cross-platform content for sports and entertainment brands. We use big data, game mechanics and responsive design to connect with and engage new audiences.


Greatest Rides 

Israeli designer Ido Yehimovitz has created a collection of vehicles from movies and tv shows that the liked from their childhood. 


Renwick Street

Although we hope it could be real, these images of Renwick Street are merely 3D renders. Loosely inspired by a design of Fernlund+Logan, this loft mockup was created by german creative Lasse Rode.

(via worclip)



Handmade by Antonio Rodriguez
Photographed by Pablo Gómez-Ogando Rodriguez

Exclusively manufactured by craftsmen whose structural design maintains balance without screws or bracket extras. They are made in Spain with pine from sustainable forests. Its finish has been treated with cappers and natural wax, and four blocks of silicone on the bottom have been placed. Thinking about the needs of the user, each ZOO piece not only works as a seat, but also as shelving, magazine rack, table, or benches of colors.


Qleek (2014) by Johanna Hartzheim, Pierre-Rudolf Gerlach, and Ismail Salhi on Indiegogo

A couple years back, Ismail Salhi, a designer from Paris, was cooking dinner after a long day of working in front of his computer. His eyes ached from staring at LCDs. But when he reached for his laptop to put on some music, he had an upsetting realization. All of his songs were–cue the horror movie strings–trapped behind yet another screen.

It got the designer thinking about how our media consumption has changed in recent years. “Fifteen years ago I could just grab a record and play it almost instantly,” he says. “Now I have to launch apps, plug in cables and scroll through lists to play a single song.” It wasn’t just the fussy complexity that bothered him. It was how soulless the whole ritual had become. In trading our record collections for so many files and folders, we’d lost the simple, almost soothing joy that comes with handling physical stuff.

Salhi’s answer to this modern predicament is Qleek, in essence a bid to give digital media a new, material form. The system, designed by Salhi’s co-founder, Johanna Hartzheim, is based around hexagonal wooden discs called Tapps. You can link Tapps up to music, photos or videos, and play the associated files simply by placing the them in a cradle connected to your TVs or speakers. The NFC-embedded wooden cards don’t actually hold the files, they just point the player to them, so you could have Tapps for dynamic content like Spotify playlists, podcasts, and Instagram feeds, too. Think of them not as storage so much as bookmarks.


Pragma (2013) by Valentin Bussard

The inspiration is first drawn from the knife, stylizing up this object and making it as pragmatic possible, hence the “pragma” name. It came out that a blade or cutter teeth will be more than simple triangular shapes made ​​by laser cutting of sheet stainless steel. The entire project is then built around this geometric triangle. The knife handle is constructed in two parts ash, and the triangular portion are assembled directly on the blade bonding. For aesthetic as well as industrial reasons, form and assembly process of the wood pieces are the same for the board. Indeed, one can see the edge of the aluminum plate sandwiched by laths as to the knife handle. This triangulation allows the board to host the knife in all directions, and for the crumbs to be harvested to leave a clean work. The advantage of the symmetry of this board is that it allows us to simply turn the board once the surface is worn to give it a new life.